No Picnic Press is the Berkeley, California-based publishing imprint of Eli Altman, Managing Director at the naming studio A Hundred Monkeys. He is the author of Don't Call It That, the naming workbook, now in its third edition. Run Studio Run is the go-to guide for running small creative studios. Go Name Yourself is the deck of cards for name generation. Assorted Characters is a three-volume zine dedicated to the names that naming professionals find interesting. If you've made it this far, thank you for buying directly from us instead of all-powerful lord Bezos.