90 cards to guide any naming process. Created by A Hundred Monkeys and designed by Out Of Office.

Go Name Yourself was successfully funded on Kickstarter in November, 2019.

One of the most common questions we get at A Hundred Monkeys is “Where do you actually find names?” 

This is a question without a simple answer. We find names all over the  place. We find names in books and online and in conversation. If there  were one place good names came from, we probably wouldn’t be in business. Go Name Yourself shares many of the ways we actually come up with names.

How does Go Name Yourself work?

Similar to a deck of playing cards, Go Name Yourself has four suits: Preparation, Ideation, Lessons, and Vetting. 

PREPARATION [15 cards]: Lay the groundwork for good naming. Preparation cards help you understand positioning, context, and audience so your name has purpose and you aren't just throwing around words you like and seeing what sticks.

IDEATION [45 cards]: This is the core of the deck. Ideation cards share 45 different ways we've come up with names at A Hundred Monkeys. Instead of staring at a blank page waiting for brilliance, each card gives you a thought exercise that will help you come up with a wild smattering of names.

LESSONS [15 cards]: What we've learned about naming over the years. Lessons deal with many of the misconceptions and traps that get people stuck while trying to come up with names.

VETTING [15 cards]: While coming up with great names is tough enough, making sure your name won't get you into trouble is another challenge entirely. Vetting cards help you take the names you've come up with and put them through the ringer--making sure you're in the clear legally, culturally, and practically.

Wait, didn't you write a book about this?

Correct you are. While Don’t Call It That walks through all the ins and outs of the naming process, Go Name Yourself is about coming up with cool names in as many ways as possible. There’s certainly some overlap here. Part of this is recognizing that people like to work and solve problems in different ways. Don’t Call It That is a step-by-step process. Go Name Yourself is a creative exercise. They can be used separately or together.